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A pale stone memorial museum building surrounded by trees and an entrance path
History of science

is a visit to sites connected with death, disaster or suffering, such as a battlefield or a memorial. It is easy to assume morbid curiosity or . A thousand visitors were asked themselves. What moved them?

Tested in peopleSample: 1,068 participants

Curiosity and learning, mostly their own. Among 1,068 people who had visited or planned to visit such a site, a dark experience, curiosity and unique learning were linked to more positive attitudes toward the visit. The decision rested mainly on personal interest and belief, and less on what other people expected.

The authors separated several motives behind an : a dark experience, stimulating entertainment, unique learning and casual interest. then asked which of them tracks the attitudes people report.

The word tourism does not make the site entertainment. The same visit can hold learning, remembrance, grief and curiosity at once.

The survey found the dark experience itself was a central factor in attitudes, and that does not license the conclusion that every visitor is after a shock.

Running a site like this demands a balance: giving information and context without turning people’s suffering into a spectacle for sale. The work measures motives and does not settle the ethical question.

wat. Dark tourism draws visitors through curiosity and learning as well, and not only through an attraction to death.

wat wat

A visit to a difficult site is not necessarily a search for entertainment. It can come from a wish to understand an event, to remember people, or to face a troubling past.

How do we know?

Participants filled in questionnaires about motives, attitudes and intention to visit; the authors examined the relationships between them in a statistical model.

Tested in peoplePeer-reviewed studySample: 1,068 participants

What is still unknown

The questionnaire measured intentions and self-report rather than following behavior at any particular site; different sites can call up very different motives.

Learn something?

Lewis et al., International Hospitality Review· 2021· DOI 10.1108/IHR-01-2021-0004

Where to next

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