← Three short discoveries on WatWat
A painting of a woman seated beside a table reading an open book
Art

The claim that a improves enjoyment sounds surprising, which is why it became famous. The explanation offered was : knowing the ending makes it easier for the brain to organize the story. A later experiment gave the information before, in the middle, or not at all. What came out?

Tested in people

The opposite, and then nothing. An early spoiler reduced enjoyment, and a spoiler in the middle gave . So there is no simple rule by which knowing the ending always helps or always ruins, which leaves the question of when and for whom.

The original work raised a counterintuitive possibility: once you already know the ending, following along is easier and so enjoyment rises.

In the , information given before reading did not make the story more pleasant but less. Information given in the middle produced no significant difference.

The gap may come from the kind of story, from the wording of the spoiler or from differences between readers. So the question is not only whether the ending was revealed, but when, how and to whom.

The useful conclusion is not that spoilers are always bad. It is that the effect is small and context-dependent, which leaves personal preference as a perfectly good guide.

wat. A spoiler does not improve enjoyment in general: in one replication an early spoiler even reduced it.

wat wat

A single surprising study can become a cultural fact before anyone checks whether it returns under other conditions.

How do we know?

The authors closely repeated the original method, swapped the stories, took reading times and compared the point at which the spoiler appeared.

Tested in peoplePeer-reviewed study

What is still unknown

The experiment used short stories and one particular sample; a film, a long series or a reader who knows the genre may respond differently.

Learn something?

Levine et al., Discourse Processes· 2016· DOI 10.1080/0163853X.2016.1141350

Where to next

Can a few minutes with a text change how well you read another person?literatureDoes reading literary fiction make us more empathic?literatureDoes a story on an e-reader land less well than one on paper?literature

Want another one worth repeating?

Start with three short discoveries. No sign-up, nothing to pick first.

Surprise me
Browse the topic libraryAbout WatWat, and how sources get checked