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Sinking into a story is called : attention, feeling and imagination converge on the world the text offers. Some fear it bypasses criticism, others see only pleasure in it. Researchers pooled dozens of studies to ask what it actually does. What was found?

Tested in peopleSample: 76 works

It works through imagery and feeling, not magic. 132 effects showed what strengthens the sinking and what follows from it. A story does not bypass criticism on its own, but when the reader builds and feels with the characters, the message can stay more accessible and more persuasive than a bare claim.

The model combines attention, feeling and imagery instead of explaining immersion through a single component, which is why its predictions are about a cluster of conditions rather than one switch.

The pooling covered 132 from 76 works, and included studies that were never published. That step narrows the bias toward positive results, and it is what makes the summary worth more than a reading of the famous papers alone.

Sinking in can strengthen a reader’s relation to a character and to a message. The uncomfortable corollary is that a fictional or misleading message benefits from exactly the same mechanism, so transportation is not a mark of truth.

Most of the measurement rests on a questionnaire filled in after reading. It does not photograph the experience moment by moment, and it cannot establish causation on its own, so the direction between sinking and persuasion stays partly open.

wat. When attention, feeling and imagination enter the world of a story together, its message takes up more room in memory and in judgement.

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The same mechanism can make a novel unforgettable and an advertisement convincing. Feeling present inside a story is no evidence that its message is true.

How do we know?

A quantitative meta-analysis combined 132 effect sizes drawn from 76 published and unpublished works.

Tested in peopleReview or meta-analysisSample: 76 works

What is still unknown

The studies used different stories, audiences and measures, and a link between sinking and persuasion is not always causal.

Learn something?

van Laer et al., Journal of Consumer Research· 2014· DOI 10.1086/673383

Where to next

Which persuades more, numbers or one person’s story?storyCan a few minutes with a text change how well you read another person?literatureDoes a spoiler really make a story more enjoyable?literature

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